Commerce Bank-DUP Campaign
During my internship at Commerce Bank, I contributed to the #DriveUpPups campaign, a charitable initiative supporting 11 local non-profit organizations focused on animal safety and well-being. From July 1 to September 30, 2024, Commerce pledged to donate $10 to charity partners across Kansas, Missouri, and Oklahoma for every Instagram post featuring a customer’s dog at a drive-thru, tagged with @CommerceBank and #DriveUpPups, with a donation cap of $10,000. Customers visiting with their dogs also received treats, encouraging them to share photos on social media and participate in the campaign.
I collaborated with the brand solutions team's videographer to review the campaign’s promotional video storyboard, ensuring alignment with the creative vision. This collaboration informed my approach to writing the video script, crafting a narrative that effectively conveyed the campaign’s message.
I crafted the copy for a promotional poster showcasing Commerce’s partnership with Bar K, a dog-friendly bar and restaurant with locations in St. Louis and Kansas City.
The promotional poster featured was displayed at Bar K, highlighting key details of the initiative. Additionally, I pitched the idea of incorporating a barcode to streamline access to our website, allowing attendees to quickly learn more about the campaign.
This is the final video, showcased on Commerce Bank’s social media platforms and website.
