Poppi X Glossier Marketing Proposal

For this project, I crafted a marketing proposal on behalf of Poppi for a collaboration with Glossier to launch Poppi x Glossier Lip Treats, a collection of tinted lip balms inspired by Poppi's signature soda flavors. This collaboration combines Glossier’s expertise in skincare-driven beauty with Poppi’s wellness-focused flavors, resulting in a lip balm that hydrates, nourishes, and offers a subtle, buildable color.

The Poppi x Glossier Lip Treats deliver both aesthetic appeal and functional skincare benefits, with added antioxidants and probiotics to help maintain smooth, healthy lips. Designed for trend-conscious millennials and Gen Z consumers, this collection reimagines nostalgic lip balms in a modern, elevated format, blending playful elements with effective skincare.

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