As part of my portfolio, I developed a marketing proposal for a collaboration between Poppi and Glossier to introduce Poppi x Glossier Lip Treats—a collection of tinted lip balms inspired by Poppi’s signature soda flavors. This partnership merges Glossier’s skincare-driven beauty approach with Poppi’s wellness-focused flavors, creating a hydrating, nourishing lip balm that delivers a subtle, buildable tint.