Commerce Bank-National Preparedness Month Article Re-write And Reels Copy
During my internship at Commerce Bank, I revised an article for National Preparedness Month titled "Surviving the Storm: Financial Preparedness for Natural Disasters." My main focus was fact-checking the original content, incorporating fresh information, and updating relevant statistics. I ensured the article remained accurate and actionable by linking to the bank’s financial tools and trusted government assistance programs.
To maximize the article's visibility, I optimized it for search engines (SEO), incorporating strategic keywords to improve its performance in online searches. Additionally, I created a script for an Instagram Reel to promote the article on social media.The reel’s copy used a conversational tone to break down key points into concise, easy-to-digest tips, making the topic approachable and engaging for a broader audience.
The drafts went through multiple versions submitted via Workfront. Here is the copy layout of one of the final versions.