Commerce Bank-Financial Fears of College Students Illustrative Video Script
This project began during a Q4 pitching meeting focused on year-end content ideas. Noting the approach of October, I proposed an article on the financial anxieties of college students, titled The Financial Fears of College Students.
My Pitch Slide
Our team expanded the concept into both an article and an Instagram Reel. While I didn’t write the article, I adapted its themes into a concise, spooky-toned video script. A graphic designer then collaborated with us to bring the reel’s visuals to life. This project highlighted the power of teamwork, transforming a single idea into a dynamic final product through creative collaboration.
The drafts went through multiple versions submitted via Workfront. Here is the copy layout of one of the final versions.Final Video
