Brand Style Guide- Flexleta

This was one of my initial projects as a marketing student, where I developed a brand style guide for my own dancewear clothing line, Flexleta. The brand style guide, also known as a brand manual, is a comprehensive document that outlines the core elements of a brand's visual identity and messaging. It serves as a reference to maintain consistency and cohesion in the brand’s presentation across various platforms and materials. The guide includes guidelines on logo usage, color schemes, typography, imagery, tone of voice, and other design and communication components.

This project emphasized the importance of clear guidelines in preserving brand consistency and underscored the brand style guide's role as a key reference for both internal and external stakeholders. Through this experience, I gained valuable insights into the strategic thinking necessary to create and maintain a strong, impactful brand image.