Maybelline Marketing Campaign

For this project, I crafted the Beauty Beyond Borders campaign for Maybelline, designed to celebrate diversity, inclusivity, and empowerment within the beauty industry. The campaign aimed to challenge traditional beauty standards, urging individuals to embrace their distinctive features. A central element of the initiative was a weekend event that included a beauty exhibition, workshops, contests, and a gala. Notably, 75% of the event's proceeds were donated to Dress for Success, a nonprofit organization focused on empowering women through professional development.